Trevor A. Brooks — Senior Technical Program Manager

Dec 2021 – Present · New York, NY

Turnberry Solutions Inc.
(New Elevation Inc.)

Senior Technical Program Manager / Delivery Consultant

Digital consultancy specializing in enterprise CMS/PIM implementations, e-commerce platform migrations, and multi-site web programs.

Managed a $5M+ program budget for Restoration Hardware's two-year CMS migration from Oracle to Contentful, integrating a 2M+ SKU PIM across four cross-functional workstreams, delivered on time
Led a 10-person cross-functional team across Applied Underwriters (AUW) — a $20M+ engagement — launching 25 CMS-driven websites on Amplience, then migrating all 25 sites to Shopify in under 7 months
Achieved 95% stakeholder satisfaction over 4 years while implementing process improvements that reduced delivery time by 33%
PM for The Recording Academy's $3M+ migration of Grammy.com from Drupal to Amplience — launched on time ahead of Grammys broadcast and won the follow-on support contract
Directed Revelyst portfolio migration ($1M) across Bushnell, Simms, CampChef, and Primos to Shopify Plus — 10% under budget, directly winning a contract to migrate 9 additional brand sites
Served as primary client-facing delivery lead across headless CMS and e-commerce platforms; communicated with diverse stakeholders from C-suite executives to cross-functional project teams

Role Overview

Tenure

Dec 2021 – Present

Location

New York, NY

Engagement Type

Delivery Consulting

Industry

Digital Commerce

Enterprise CMS/PIM Migrations
Multi-site E-commerce Programs
Headless Commerce Architecture
Shopify Plus · Contentful · Amplience

$20M+

Total engagement value

25+

Sites launched

Aug 2023 – Present · New York, NY

Tradeevio Website Solutions

Owner / Digital Consulting

Led end-to-end SDLC for Hungry Howie's website redesign on Drupal, managing budget, timeline, QA, and UAT while serving as primary client contact throughout discovery, development, and launch
Directed the Arnold Bread website redesign and migration to Drupal, overseeing cross-functional execution, quality assurance, and stakeholder communication to deliver on time and within budget
Managed digital strategy and execution for Foundry 512's marketing clients, coordinating Paid Search, SEO, and dating app optimization initiatives across multiple active accounts
Conducted comprehensive website audits and led redesigns for Avita Pharmacy and QCare Plus on WordPress, identifying UX gaps and implementing performance improvements
Oversaw Austin Film Festival's website redesign on WordPress, managing stakeholder requirements, content migration, and launch coordination
Led CHIME (College of Healthcare Information Management Executives) website redesign on WordPress, integrating a members database and delivering a scalable solution for a healthcare IT executive organization
Managed Raku restaurant's complete website redesign on Shopify, executing the full SDLC from discovery through launch, including budget management, timeline coordination, QA/UAT, and ongoing client consultation

Role Overview

Tenure

Aug 2023 – Present

Location

New York, NY

Function

Owner / Consultant

Platforms

Drupal · WordPress · Shopify

Hungry Howie's · Arnold Bread · Raku
Austin Film Festival · CHIME
Avita Pharmacy · QCare Plus
SEO · Paid Search · UX Audits

7+

Client engagements

3

Platforms delivered

Nov 2020 – Dec 2021 · New York, NY

PVH Inc.
(Calvin Klein & Tommy Hilfiger)

Senior Global Technical Program / Product Manager

Product Owner for the global SFCC foundation build spanning NA, EMEA, and APAC, delivering a unified platform supporting hundreds of regional storefronts and millions of customers
Partnered with VP of Digital to align four critical workstreams (OMS, PIM, CDP, eCommerce) and connected Salesforce Service Cloud with Manhattan OMS, enabling 25% faster order resolution
Embedded loyalty programs, CDP, and Salesforce Marketing Cloud into SFCC and OMS supporting global retention initiatives

Role Overview

Tenure

Nov 2020 – Dec 2021

Location

New York, NY

Brands

Calvin Klein · Tommy Hilfiger

Scope

NA · EMEA · APAC

Global SFCC Foundation Build
OMS · PIM · CDP · eCommerce Alignment
Salesforce Service Cloud Integration
Loyalty & Marketing Cloud Embedding

25%

Faster order resolution

3+

Global regions

Sep 2019 – Nov 2020 · New York, NY

Ralph Lauren Inc.

Global Technical Program Manager, Digital Technology

Club Monaco US/CA, Ralph Lauren NA and EMEA

PM for Instagram's first multi-quantity checkout integration with OMS and PIM
Directed Personalization Scrum Team delivering an 8.6% lift in CVR through personalized recommendations, abandoned bag notifications, and tailored PLPs
Led Global Mobile Optimization team achieving a 6% increase in mobile CVR and $709K in additional revenue via improved navigation and streamlined checkout
Partnered with regional stakeholders in NA and EMEA to gather, document, and translate business requirements into technical specifications, ensuring alignment with global timelines

Role Overview

Tenure

Sep 2019 – Nov 2020

Location

New York, NY

Brands

Ralph Lauren · Club Monaco

Scope

NA · EMEA

Instagram Checkout Integration (First-of-kind)
Personalization & CVR Optimization
Global Mobile Experience Program

8.6%

CVR lift via personalization

$709K

Additional revenue

Jan 2019 – Aug 2019 · New York, NY

LT Apparel Brands

Digital Project / Product Manager (Consultant)

Owned the B2C website migration achieving $100M+ in revenue domestically and internationally due to additional features
Led the B2B website platform product strategy for the wholesale division for brands such as Adidas, Carhartt, and Lee Jeans

Role Overview

Tenure

Jan 2019 – Aug 2019

Location

New York, NY

Function

Consulting PM

Channels

B2C & B2B Wholesale

B2C Website Migration
B2B Wholesale Platform Strategy
Adidas · Carhartt · Lee Jeans

$100M+

Revenue impact

Oct 2014 – Dec 2018 · New York, NY

Aeropostale

Digital Project / Product Manager

Led Aeropostale's full eCommerce re-platform from GSI (Radial) to Salesforce Commerce Cloud, overseeing end-to-end integration, functional requirements, and vendor coordination
Directed four digital integration verticals — Digital Analytics/Data, Marketing Technology, Small Projects, and Capital Projects — to align business goals with technical execution
Implemented and owned the enterprise Tag Management System (Tealium), overseeing vendor tag deployment, QA, and performance monitoring
Developed and launched a three-tier pricing process, collaborating with IT and business teams to automate pricing feeds across 51,000+ SKUs
Partnered with engineering to migrate and validate all product data, including imagery, descriptions, and attributes for 50K+ items
Managed the company's A/B testing and personalization program, driving data-informed design and content decisions in partnership with marketing and UX
Executed comprehensive SEO optimization through structured metadata, link architecture, and page performance improvements
Facilitated Agile ceremonies and weekly stand-ups across creative, UX, and development teams to track sprint progress, mitigate risks, and ensure timely delivery

Role Overview

Tenure

Oct 2014 – Dec 2018

Location

New York, NY

Platform

Salesforce Commerce Cloud

Duration

4 Years

GSI → SFCC Full Re-platform
Tealium Tag Management System
4 Digital Integration Verticals
51K+ SKU Pricing Automation
SEO & A/B Testing Programs
Agile / Scrum Facilitation

Aug 2013 – Sep 2014 · New York, NY

Full Beauty Brands: Roman's

Assistant eCommerce Project Manager

Project-managed all new initiatives across Marketing, Merchandising, Online Marketing, Web Design, and Online Technology teams
Managed A/B testing, cross-selling strategies, data analytics, and third-party vendor integrations to improve website conversion rates
Served as project coordinator for the OSP Group/Roaman's cross-selling program, overseeing testing, analytics, creative, and development
Acted as lead business coordinator for OSP's automated ranking algorithm initiative, defining business rules and driving optimization cycles
Partnered with Online Technology on requirement gathering, project builds, sprint prioritization, and deployment planning
Analyzed website KPIs and prepared business performance reports for the Director and VP of E-Commerce
Supported day-to-day website operations across mobile and desktop, including updates, asset trafficking, code changes, and bug fixes

Role Overview

Tenure

Aug 2013 – Sep 2014

Location

New York, NY

Brand

Roman's / OSP Group

Function

eCommerce PM

Cross-selling Program Management
A/B Testing & CRO
Automated Ranking Algorithm
KPI Reporting · Sprint Planning

Mar 2012 – Aug 2013 · New York, NY

Alenford

Co-Founder — Made in Italy Luxury Dress Shirt eCommerce

Served as project manager for the development of Alenford's e-commerce website, uploading all product and site content
Developed and executed the digital marketing strategy, overseeing email content, list management, and delivery calendars
Managed the CMS including product copy, promo tags, product categories, and full catalog updates
Designed, launched, and optimized the Home Try-On Program, increasing sales and customer acquisition by 50%
Analyzed online performance metrics using Google Analytics and delivered merchandise and business insights to ownership
Merchandised and sequenced products to highlight top sellers, promotions, markdowns, and seasonal transitions
Directed offline and online customer service operations, managing returns/exchanges, supervising showroom activity, and resolving site issues

Role Overview

Tenure

Mar 2012 – Aug 2013

Location

New York, NY

Role

Co-Founder